The future is mobile, but is your site ready?
The adoption rate of smartphones and tablets has soared in the last 12 months. This trend has ushered in a whole new generation of mobile workers (and users) that are turning to the web on their...
View ArticleStudy reveals Australian businesses missing valuable opportunities to connect...
Nielsen's 2010 Internet & Technology Report found that the average Australian Internet user spent 17.6 hours per week online last year , up from 16.1 hours in 2008. When it comes to social...
View ArticleFive steps to getting your website content right
A while back, I wrote a blog post for Econsultancy's #JUMPchallenge, looking at the four Cs of multichannel marketing. This time, I'm following up on that theme and drilling down into one of the most...
View Article5 Principles to consider for online personalization
Web personalization is about delivering targeted content and adaptive web experiences based on what you know about each visitor. For ambitious web marketers looking for the next leap in returns, this...
View ArticleAre you prepared for unexpected website outages?
For many companies, the web has become a cornerstone, if not the heart, of their business. Even if you never want this to happen, have you considered what would happen if your site went down for a...
View ArticleFour tips for improving website personalization
Today's savvy web visitors are increasingly looking for that 'little something special'. To keep your content fresh, engaging and relevant to ensure a visitor returns time and time again, investment in...
View ArticleGetting back to basics online
Websites should always be designed to deliver an engaging user experience. To succeed, marketers need an understanding of how online communication works and they need to be clear about how a business...
View ArticleHow UK retailers are falling short in meeting consumer demands online
Top retailers are increasingly turning to the web to grow revenues and acquire more customers. But are these online retailers delivering the experience that consumers now expect, particularly given the...
View ArticleFive steps for managing social media
Increasingly therefore, companies need to focus on how best to invest in the right staff and processes so they can build future-proofed, socially active businesses. We've noted over the last year or so...
View ArticleSay hello to the funnel web
It is pretty safe to say that anyone reading this will want their site to be a success. After all a successful website can drive business, retain customers and save money. Of course, one person's...
View ArticleSucceeding with customer experience management
You engage and meet with customers in many different settings. An overall understanding of the experience you give them across your online (and offline) presence is vital for success. So, for modern...
View ArticlePrepare to meet the demands from the consumer on the mobile web
But others might be far from that situation, but still know that you need to act now! We decided to see what the situation is in the UK market – both from what consumers are doing NOW and how marketers...
View ArticleMake cross-channel web experience your New Year resolution
And with the explosion of the Internet and social media, customers have more tools and resources than ever to compare prices, look up user reviews and decide whether to buy from you or your...
View ArticleThe US healthcare market is going through changes
Today mobile devices and social media are common means of communication also in the Healthcare segment since organizations look for more ways to reach patients. Healthcare is being marketed to...
View ArticleEPiServer receives highest ranking in the Netherlands
Emerce (a leading Dutch publisher discussing the on-line business, Media and Marketing) published their yearly emerce100 on top 100 best companies in the e-business 2012. Companies were ranked based on...
View ArticleThe importance of analyzing your user journey
Online marketing has rapidly matured over the last few years and we now know more about how to engage directly with customers than ever before. It can be a somewhat cumbersome task, as you need to know...
View ArticleUse QR codes effectively to connect online/offline and achieve ROI
We need to engage in the search and prospect phase, at the point of purchase (or initial conversion) or during the after-sales and support cycle. One way to easily get to grips with the different ways...
View ArticleMore social drives traffic to the site
As we are frequently using the social media channels Twitter, Facebook and LinkedIn to communicate and to drive traffic to our site, the new product makes that a whole lot more efficient for us. ( As...
View ArticleGetting Your SiteAttention
Lately, I've seen a lot of marketers focus all their online efforts on social media and attracting customers via social channels. While I agree that social is an important component in an organization...
View ArticleThe social media meltdown and how to overcome it
But it’s the very size of the opportunity that’s often the biggest problem. When marketing budget and resources are tight, where do you focus? And how can you be sure the right message gets out to the...
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